Email Campaigns & Newsletters

CreateSend

• Coughlin sets up your accounts/users and templates.
• You can manage your lists and view reports.
• It has powerful segmenting tools and a simple interface.
• Optional spam test: You can check your email against four major spam engines to help improve delivery rates before sending it off. The scan costs $9.00 per test.
• Coughlin creates your initial template, and you get one free template design per year Additional template designs are always available, billed separately.
• We include a built-in signup form for one list on your site.
• New signups can trigger a series custom, automated emails to the customer.
• Instant signup (single opt-in) or signup by email verification (double opt-in) options are available.

• Coughlin takes care of configuration, management, and design. You send the emails.
• If someone is sick or on vacation, Coughlin can help with sending the emails.
• Personal support.

• Of the two options, it costs a bit more per month.

MailChimp

• You create your templates
• You manage your lists
• You set up your account and manage your users
• Automatic sign up response emails
• Single or Double opt-in options

• Smaller monthly payment
• More flexibility for creating your template designs.

• Requires capable staff
• No advanced spam testing.
• Costs for initial integration on site. Online support only.