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What is SEO?

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SEO stands for Search Engine Optimization. In short, it's what helps ensure that people can find you on the internet.

So what's a search engine? A search engine is pretty much what it sounds like: it's a digital mechanism that searches for information based on a query. They can be used to search specifically within a site, like Amazon or eBay, or your own site, but when it comes to SEO, we are referring specifically to global search engines that search all across the internet. These search engines constantly scour the web for content and deliver results at your command. Odds are you use the most popular one, Google, as millions of other people do, every day.

The word optimization refers to the techniques and strategy employed in making sure Google and other search engines can find you. Google does a great job at finding stuff, and its popularity reflects its effectiveness, with almost 70% of the market share as of June 2014. This is why we generally use Google as the industry standard for testing SEO. However, as effective as Google is, it still needs a little help. To get your site "found" by Google, there are several factors that go into play.

First, we can tell Google that your site exists, so they start scanning your site (using something called a "crawler") for content, determining when exactly to deliver your site as a result. The next factor is to make sure your content has plenty of key words and phrases in just the right places to convince the crawler of your validity and significance. There are a variety of ways we accomplish this, from technical details behind the scenes to simply making sure there is enough text on your site. One of the most important factors for local businesses is that search results are location sensitive. Google can detect where people are searching from and deliver local results relevant to the search. Because of this, it is imperative to make your regional target demographic clear to search engines. That's just one example how how we can help you get found. We will work with you to develop a tailored SEO strategy for your site, and keep you at the #1 result.

Find out more about how we can help you with SEO here or continue browsing our helpdesk knowledge base.

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